When an expert finishes an activity for the Product Sampling Campaign, they will receive automated messaging to complete the next activity.
You can review the status of their completed activities one expert at a time in the Activities tab or at scale using reports in the Dashboard tab. Both of these will help you better understand the campaign output and your overall conversion rate.
The activity data in these charts and reports will automatically update as soon as the expert completes their activity.
How to monitor expert activities
One expert at a time
Click the Activity tab if you'd like to see each expert's progress with completing the initial and content-sharing activities.
Each expert would have a green checkmark in the relevant column if they completed the activity. If they did not complete it, the column would be blank.
Use the filters on the left-hand menu to show a list of experts who either have incomplete or completed activities. You can even drill down further by segment if you'd like.
The campaign automatically sends experts reminders emails and in-app notifications until the Activity Due Date. If an expert did not complete one or more activities, or they were delayed with completing an activity, you can:
- Make an internal note on the expert's profile in the Activity tab
- Change the expert's star rating on the Applicants tab
Saved notes and star ratings will carry over into any future campaigns that your brand runs that the same expert is targeted.
TIP: If you need to reach out to an expert individually, visit the Applicants tab, select Approved in the left-hand Application Status filter and click Export data next to the search bar.
To see completed activities at scale, we recommend checking the campaign dashboard frequently.
Here you can track how many total photos and/or reviews approved expert applicants have published so far. The numbers in each bar graph chart match the Target Size(s) from your segment configuration. To see how each segment performed, click Show activity by segment.
Experts who share a photo on Instagram
Click View Instagram Photos to open a link and view a gallery hosted on Instagram with all content shared by experts with public Instagram profiles. Posts from experts with private Instagram profiles will not appear here. Earlier in your campaign configuration, you could insert one or more hashtags to track the Instagram Posts' activity.
- The experts must have used the requested hashtag(s) in their in-feed Instagram post caption and/or as a comment on the post for it to appear in the Instagram gallery.
- As more experts upload content using the requested hashtag(s), the Instagram gallery will automatically populate with their content. Feel free to check this link frequently as more posts are published.
Experts who share a photo on ExpertVoice
Click View ExpertVoice Photos to open up a link and view all photos uploaded and tagged by experts on your campaign landing page. Earlier in your campaign configuration, you could customize the product code you would like to collect photos for in the External Product Reviews activity. Only images that experts tag your brand in on ExpertVoice will appear here.
You can also see and engage with these photos in the Content Manager.
Experts who post a review online
Click View Online Reviews to open up a link and view all reviews shared by experts on a specific website. Earlier in your campaign configuration, you could customize the link in the External Product Reviews activity.
Experts who post a recommendation on ExpertVoice
Click View ExpertVoice Reviews to open up a link and view all product recommendations shared by experts on ExpertVoice. Earlier in your campaign configuration, you could customize the specific product code on the External Product Reviews activity.
The recommendations shared by experts will have an "Incentivized" badge on them. You can also see and engage with these recommendations in the Review Manager by using the "Incentivized" review filter in the left-hand menu.
Please reach out to your Customer Success partner if you have any questions regarding the report data.