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Redirect store setup - overview

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Blaise Kelly
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What is a redirect store?

A redirect store connects your ExpertVoice storefront to your existing ecommerce site. Rather than checking out on ExpertVoice, experts complete their purchase directly on your site. This allows you to manage inventory, order fulfillment, payment processing, and customer experience on your existing platform—while ExpertVoice delivers verified, high-intent traffic.

A redirect store is a strong fit for brands with complex, customizable products, constrained inventory, or teams looking to maintain full control over the shopping funnel and fulfillment systems.

Key factors in setting up a redirect partnership

To build a redirect store, there are a few important decisions to make. These choices shape how your program performs and how much effort is needed to maintain it.

  1. E-commerce platform

The ecommerce platform you use will influence how smoothly we can set up and track your program.

  • Best practice: Shopify – Most streamlined and automation-friendly
  • Also supported: Salesforce Commerce Cloud and Adobe Commerce (Magento)
  • Other platforms: Workable with more custom setup—we’ll help guide the process
  1. Deal setup

This determines how experts receive and apply their discount on your site.

  • Best practice: Shopify Deal Manager – Automatically applies discounts, no codes needed
  • Other options: Session-based or code-based discounts, depending on your site’s capabilities
  1. Order tracking

Tracking expert orders ensures performance data is accurate and invoicing is reliable.

  • Best practice: ExpertVoice Order Reporter - apps available for Shopify, Salesforce, and Adobe Commerce (Magento)
  • Alternatives: ExpertVoice conversion pixel or short-term manual reporting
  1. Catalog management

Your product catalog powers what experts see before they click to shop. It’s how we keep pricing, availability, and product info accurate.

  • Best practice: Direct sync from Shopify 
  • Options: Feed providers like ChannelAdvisor or Feedonomics, manual file uploads, or an ExpertVoice catalog template

What you’ll need to get started

Here’s what your team will gather to launch a redirect program:

  • Order guidelines – Clear rules on order and product eligibility, shipping and returns
  • Tracking setup – Tracking pixel or Order Reporter app
  • Redirect path – A session-based redirect URL or a list of deep links (code-based)
  • Discount setup – Codes, auto-apply logic (also known as ‘session based integration’), or a Shopify Deal Manager integration
  • Product catalog – A regularly updated product catalog file (required for non-Shopify brands)

Your ExpertVoice account team will help guide you through each step of the process.

Redirect installation phases

Phase Key Activities
  1. Planning & Alignment
 Meet with your ExpertVoice team for a kickoff meeting to align on goals, confirm redirect setup, collect required inputs, and outline the technical implementation plan.
  1. Setup Prep +Technical Implementation 
Upload your catalog, submit codes or session URLs, finalize order guidelines, install tracking method (Order Reporter or Pixel), implement redirect logic, submit codes or session URLs,  apply deep links/welcome modals and begin test orders. 
  1. Testing & QA
 Complete technical QA,  confirm discounts and tracking are working and secure final approval for launch. 
  1. Launch & Validate
 Start sending traffic, monitor orders manually to validate tracking data, and transition to automated (pixel or app based) invoicing. 

Universal redirect best practices

To get the most out of your redirect store, we recommend following these best practices:

Expert experience

  • Use a welcome modal on landing to confirm the expert discount is active
  • Avoid email capture popups—they reduce conversion by nearly half (12% vs. 23%)
  • Apply the expert discount to at least 90% of your catalog and clearly call out exclusions
  • Show discounts during shopping whenever possible (best enabled through session-based setups)
  • Deep link to product detail pages (PDPs) when possible to improve conversion. If deep linking isn’t available, use a dedicated landing page or collection page.

Checkout and fulfillment

  • Don’t require account creation to use a discount code - it adds friction and lowers conversion
  • Use specific error messages like“Code expired,” “Item not eligible,” “Code already used”to reduce confusion
  • Match shipping and return policies with your standard consumer policies for consistency
  • Refresh discount codes on a regular cadence (monthly is standard), and explore flexibility e.g. allowing experts 3 codes per quarter

Product and content management

  • Keep your product catalog updated to ensure accurate listings
  • Make sure order guidelines are clear and consistent across ExpertVoice and your site
  • Avoid duplicating brand messaging unless needed for context or compliance

Technical & tracking

  • Tracking: Pixel or Order Reporter App must be fully implemented before launch
  • Deep linking: Always link directly to PDPs (product detail pages) where possible (improves conversion by 25%)

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