The Education by Team report in Analytics displays the cumulative educational engagements made by experts on different teams over time on ExpertVoice through a bar graph.
The report helps brands understand what specific member groups engage with their lessons.
How to access the report
- Visit Analytics in the Advocacy Platform
- Click Add Reports to Dashboard
- Click Education by Team and then drag and drop it to your preferred analytics dashboard
- Insert a name for your new report
- 255 characters maximum
- Default text: Education by Team
- Click Education by Team to explore the report
Filter the report by audience type, content type, campaign name, lesson name, team, member segment, country, state, reporting labels, brand rep names, and date range. Save filters by clicking "Save Report."
Hover over a bar and click to view a summary of audience engagements, lessons, quizzes attempted and passed, experts engaging, percent engaged, and engagement time. Click again to return to the original view.
Tip: Percent (%) Engaged equals the total number of engaged experts divided by the total number of experts in a specific team.
Filters
Utilize the right-side filters to narrow down and customize your report based on specific educational characteristics.
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Audience
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All – The industry professionals, retail sales associates, and enthusiasts included in your audience
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Pro Only – The industry professionals included in your target audience
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Retail Only – The retail sales associates included in your target audience
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Content Type – Filter to see the data for your brand's educational content with and/or without quizzes).
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Content Type – Filter to see the data for your brand's educational content with and/or without quizze(s).
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Campaign – Filter by a specific campaign name. Campaigns help your brand connect with experts and strengthen their knowledge; an Education Campaign appears on the report on the first date your lesson has greater than or equal to 10 total experts attempting it; all other campaigns appear on the report on the first day it launched.
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Lesson – Filter by a specific lesson name.
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Team – Click to view a drop-down list of different teams to filter by:
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All – The industry professionals, retail sales associates, and enthusiasts included in your target audience
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Or – Individually select retail locations or professional teams that purchased from your brand
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Member Segment – Filter by Enthusiast or Expert (learn more here)
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Country – Filter between different countries' education data. (ExpertVoice is currently only offered in the United States and Canada)
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State – Filter by specific states and/or provinces in the United States and Canada
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Current Reporting Label – Filter education data by Current Reporting Label to keep track of engagements coming in from retail locations with custom labels added to your dealer list.
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Current Brand Reps—Filter educational data by Current Brand Reps to track engagements from retail locations in their territories.
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Relative Engagement Date – Use this filter to see data by years, quarters, months, weeks, or days.
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Custom Engagement Date – Use the slider bar to select a date range and view its data. Click the date above the slider bar to open the calendar view and select a start and end date from which to view data.
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Switch Display Metric – Click to view a drop-down list of different data fields to filter by:
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Engagements – The total number of lessons started or completed by experts on ExpertVoice. (non-unique)
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Experts Engaged – The total unique number of experts engaging with your brand's Education Campaigns and lessons on ExpertVoice.
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Quizzes Attempted – The total number of times experts started a quiz at the end of a brand's lesson but didn't pass it.
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Quizzes Passed – The total number of times experts started a quiz at the end of a brand's lesson and successfully passed it.
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Lesson Count – The total number of lessons.
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Engagement Time (Minutes) – The total time experts spent engaging with your brand's Education Campaigns and lessons on ExpertVoice in minutes.
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Switch Vertical Display – Click to view a drop-down list of different data fields to filter by:
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Teams – Filter by different teams, such as industry professionals, retail sales associates, and enthusiasts.
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Current Brand Reps – Filter sales data by Current Brand Reps to keep track of sales numbers coming in from retail locations in their territories.
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Current Reporting Label – Filter sales data by Current Reporting Label to keep track of sales numbers coming in from retail locations with custom labels added to your dealer list.
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Tips and tricks
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In the main Analytics Dashboard, click the three dots on the right of the report to explore it, rename, duplicate, or remove it from your dashboard, or view the report description.
- If you're curious why your lesson engagements are lower or higher for some teams, consider running a Survey Campaign targeting experts in these teams to learn more.