A video review is a testimonial recorded by an expert who has used a product and wants to share their experience. These videos help others make confident purchase decisions and highlight expert insights and enthusiasm.
Uploaded reviews appear on the product page (PDP), Experts tab, and the reviewer’s profile. Brands can comment, and videos may be syndicated to third-party sites.*
Experts also note their familiarity with the product and its best-use category during upload.
- The uploaded video(s) will appear on the brand's relevant Product Display Page (PDP), the Experts tab and the reviewer's profile page on ExpertVoice.
- In addition to uploading the video(s), the expert will share how familiar they are with the product and select which category it is best for.
The video content
Experts sharing video reviews on ExpertVoice are instructed to keep the content simple and keep these best practices in mind:
- Film the video using a personal phone to make the video feel more authentic and trustworthy
- Film the video horizontally
- Make sure they are filming in natural, even lighting
- Be authentic and share how they used the product
- Shoot in selfie mode with the camera facing the expert
- Flip the camera around and take close-up footage of the product and its features
- Consider editing the video to remove any long pauses or potential errors
How to collect video reviews
If you have a hosted store or product catalog on ExpertVoice, collecting video content from your target expert audience is easier than ever. After an expert experiences a product, they are automatically notified on the platform to share a text, photo and/or video-based review.
See more ways to collect video reviews here.
View your brand's video reviews
In the Advocacy Platform
- Visit the Review Manager in the Advocacy Platform
- On the left-hand Filter By menu, scroll down and click Show Only to expand the available filters
- Select Video Attached to show product reviews, which include a video
- If your brand has already collected organic video reviews, they will automatically appear here and be sorted in order from the most recent to the least recent
- If your brand has not collected any video reviews yet, consider implementing one or more of these tactics to encourage experts to publish more product video testimonials
On ExpertVoice
- Visit a Product Display Page (PDP) for your brand on ExpertVoice
- Scroll down to Expert Reviews and select the "Has photos or videos" filter to show product reviews that include a photo or video
- If your brand has already collected video reviews, they will automatically appear here and be sorted in order from the most recent to the least recent
- If your brand has not collected any video reviews yet, consider implementing one or more of these tactics to encourage experts to publish more product video testimonials
Monitor and engage with video reviews
If you have a hosted store or product catalog, Reviews—also known as the Review Manager—is where you can efficiently view and engage with all video reviews that your brand has received since experts started to publish video reviews (Note: Available as of late Q2 2022). We recommend monitoring your brand's video reviews weekly and personalizing your replies.
If you’d like to reply to an expert's review, type a comment in the text field beneath any review and click “Submit.”
- 2,000-character limit maximum
- The expert will get a notification on ExpertVoice when you leave a reply, and it will be sent from your brand
- You can edit or delete the comments you submit; you cannot edit or delete the expert's review itself or any comments left by experts on the review
- Comments do not syndicate to the ExpertVoice Recommendation Display or any third-party syndication partner
You can download the video attached to a video review by visiting the Review Manager and clicking the arrow on the top right-hand corner of the video.
If you have the ExpertVoice Recommendation Display, learn how to manually approve or auto-approve the review for syndication here.
Syndicate video reviews
If you have E-commerce Advocacy, it’s easier than ever to syndicate video reviews to your ExpertVoice Recommendation Display or other third-party syndication partners. After an expert publishes their video testimonial, you can manually or automatically syndicate their review to your Recommendation Display. Suppose you syndicate your expert reviews to a third party (Bazaarvoice, Yotpo, and/or PowerReviews). In that case, these video reviews will appear on your third-party Ratings and Reviews Display after they are published on ExpertVoice if you allow videos to appear in the syndicated reviews. You must enable video reviews to appear on your third-party display for expert reviews to appear there.
Supported videos
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Supported file formats:
- Mpeg-4 and QuickTime Formats (MP4, MOV, QT, and M4V)
- Flash Video (FLV and F4V)
- Microsoft Windows Formats (AVI, ASF, WMV, and WMA),
- MPEG-1/2 (MPG, M1V, M2V, MP3)
- Supported file size: 4GB or smaller
- Maximum videos per review: 20, which can be a mix of videos and photos
*If a brand has the ExpertVoice Recommendation Display and/or Third Party Review Syndication.