User-generated content (UGC) from ExpertVoice experts is a powerful way to boost your brand’s authenticity, build trust with consumers, and create compelling marketing assets. The Advocacy Platform makes it easy to browse, customize, and download expert-created content through the Content Manager and the Snapshots feature.

Why use UGC in your marketing?

• Increases authenticity and trust in your brand

• Showcases real experiences with your products

• Supports social media, email, and website content strategies

• Reduces dependency on in-house content production

Step 1: Browse and source UGC

Browse all UGC using the Smart Gallery

1. Log in to the Advocacy Platform

2. Go to the Content Manager

3. Click the Smart Gallery tab

4. Filter by theme or turn on the Brand is tagged filter to narrow results

5. Click a photo to:

   • View the expert’s profile

   • See tagged brands

   • Add to an album

   • Create a Snapshot

   • Download or award the photo

Use the “Brand is tagged” filter to surface content that’s specifically relevant to your brand.

Browse your brand-tagged photos

1. In the Content Manager, click the Brand Photos tab

2. Scroll to see all photos your brand is tagged in

3. Click any photo to view details or take action, including:

   • Expert profile

   • Tagged brands

   • Add to album

   • Create a Snapshot

   • Award the photo

   • Download the image

Use the “Award” feature to thank and engage with expert creators!

Step 2: Create and customize UGC with Snapshots

The Snapshots feature allows you to turn UGC into beautifully formatted, brand-ready assets.

How to create a Snapshot

1. Click on any UGC image in either the Smart Gallery or Brand Photos

2. Click the three-dot menu or use the right sidebar to select Create Snapshot

3. Choose between:

   • Single Snapshot: Create and customize one image

   • Snapshot Bundle: Generate a set of three templates from the same image

Each Snapshot includes customizable branding options and layout templates for social media or digital campaigns.

Customize your Snapshot

When creating a Snapshot, you can choose to include:

• Expert avatar

• Team affiliation

• Creator comment

• Product featured

You can preview and update your selection before finalizing.

Save or download your UGC asset

• Save to add the Snapshot to your gallery for future use

• Download to export the customized image and its original content metadata

Saved Snapshots can be downloaded in bulk later from your Snapshots gallery.

Best practices for using UGC

• Choose images that align with your campaign goals and brand aesthetic

• Avoid images that feature competitors or off-brand messaging

• Always review for relevance, tone, and visual quality before publishing

• Reward creators who produce standout content to encourage future engagement

If you see a miscategorized image, use the “Mark as miscategorized” option in the sidebar to help improve the system’s accuracy.

Content Manager FAQs

Expert awards

How many awards can I give?
Each image can be awarded once per brand.

Where do awarded images appear?
The 5 most recent awarded images display on your ExpertVoice brand page (logged in and out).

Where can experts see the messages I send?
In their notification inbox and profile's awards list.

How do I track awarded images?
Use the Awarded by brand filter in the Brand Photos tab or add them to a custom album.

Smart Gallery

Why aren’t images showing by default?
Themes must be selected to begin browsing.

What if I select multiple themes?
Images from all selected themes are shown together.

What keywords define a theme?
Click any image to view its associated themes and keywords.

What if an image is miscategorized?
Click Report Miscategorization to flag it for review.

Can I use images tagged with other brands?
Use discretion. Filter to your brand’s tagged images when needed.

How do I save images I like?
Save to an album or download directly.

Not seeing expected images?
Try enabling more themes—Smart Gallery improves with use over time.

Snapshots

Do I need permission to use snapshots in marketing?
No. Experts grant usage rights when joining ExpertVoice.

Can I create a snapshot of any image?
Yes—but use discretion with images featuring or tagged to other brands.

What formats are available?

• Snapshots: PNG

• Original images: JPEG

What data comes with a snapshot?
Author info, connected social accounts, content and snapshot dates, captions, and image files.

Where are snapshots saved?
In the Snapshots tab of the Content Manager.

Ready to start?

Log in to the Advocacy Platform and begin sourcing, customizing, and downloading authentic expert content to fuel your next campaign.

Need support? Reach out to your ExpertVoice Customer Success partner for help with content strategy, setup or feature walkthroughs.