Before you get started using the ExpertVoice Community Manager, we have a few expert recommendations to set your community up for success.
First, let’s talk about the different ways you can utilize your community and the benefits it offers your brand. Whether you’re moving an existing group over to ExpertVoice or starting one from scratch, you’ll be able to:
Form connections with super-fans who are passionate about your brand. They care about your brand almost as much as you do and want it to stay successful.
Regularly engage your community to receive authentic feedback and insight. Encourage them to create and share content, attend events or participate in other activities on behalf of your brand.
Get new products into the hands of community members and brand VIPs at an exclusive price or even for free. Give a sneak peek at upcoming releases to get early feedback.
Keys to a successful ExpertVoice community
Your community members are real people with real influence, not just social media influencers with a bajillion followers. As such, they aren’t a “set it and forget it” resource for your brand. To keep them engaged, you must:
Take time to check in with your community weekly. Leverage their in-person interactions to gather consumer insight.
Don’t just feed your community your latest sales pitch or marketing taglines. Let them authentically get to know your brand. Be empathetic and receptive to their feedback.
Find small ways to drive excitement within your community. Offer swag. Solicit input on products. Give the inside scoop on upcoming launches. Keep them engaged in your brand.
Expand the reach of your efforts outside of the Communities. Leverage your community content and showcase members in marketing and social media campaigns.