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Which lesson type should I create on ExpertVoice?

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Advocacy Platform Support
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If you're looking to educate your target expert audience on ExpertVoice, the Lesson Library gives you three flexible formats to choose from:

  • Video Lessons

  • Structured Lessons

  • Document Lessons

Each lesson type is designed for different goals and types of content. Use this guide to quickly compare your options and find the best fit for your campaign.

 

Quick comparison of lesson types

Lesson type Best for Content format Engagement features Ideal length
Video Lesson Product storytelling, behind-the-scenes, visual demos 1 video + optional quiz Add a thumbnail, personalize with expert-facing copy 60–120 seconds
Structured Lesson Deep dives into a product or topic with visuals and text Text, images, optional quote + optional quiz Rows for details, quotes, sections 2–5 minutes
Document Lesson Downloadable PDFs and resources like tech sheets or sell-ins Multiple PDFs + optional quiz Descriptions for each doc Experts typically spend 30 seconds/page

Experts often prefer shorter lessons: 69% say they find lessons under 90 seconds extremely valuable.

Not sure which one to choose?

  • Want to show a product in action or introduce your brand visually? → Go with a Video Lesson.

  • Want to tell a deeper story using sections, quotes, and images? → Try a Structured Lesson.

  • Need to share multiple documents or downloadable content? → Use a Document Lesson.

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Example Video Lesson from FORLOH.

Lesson creation steps by type

Video lesson

Best for: brand storytelling, demos or product intros
Steps:

  1. Go to the Lesson Library → Click Create New Lesson → Select Video Lesson

  2. Add a lesson name and description

  3. Upload a video (max 2 GB)

  4. Select or upload a thumbnail (All custom thumbnail images must follow our Code of Conduct)

  5. (Optional) Add a quiz

  6. Preview your lesson → Click Save & Close

Pro tip: Keep videos under 2 minutes for maximum engagement.

Structured lesson

Best for: product deep dives, education or campaign stories
Steps:

  1. In the Lesson Library → Click Create New Lesson → Select Structured Lesson

  2. Add a lesson name, intro image, heading, and body

  3. (Optional) Add a quote with an image and source

  4. Add main content (image + copy)

  5. (Optional) Add Rows (up to 3), each with an image + text

  6. Add a conclusion (image + summary)

  7. (Optional) Add a quiz

  8. Preview your lesson → Click Save & Close

Pro tip: Use bullet points, bold key terms, and keep text brief and scannable.

Screen Shot 2023-03-09 at 9.15.31 PM.png

Document lesson

Best for: PDF resources, sell-in tools, tech specs or guides
Steps:

  1. In the Lesson Library, click Create New Lesson → Select Document

  2. Add a lesson name

  3. Upload one or more PDFs

  4. Add a description for each document

  5. (Optional) Add a quiz

  6. Preview the lesson → Click Save & Close

Pro tip: Experts typically spend 30 seconds per PDF page—limit the total number to match attention spans.

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Best practices for expert engagement

  • Keep lessons short: Aim for 1–2 minutes of total engagement

  • Use visuals: Photos, thumbnails and video add authenticity

  • Incorporate quizzes: They improve retention and performance

  • Make it personal: Include quotes, brand voices or internal experts

Need help?

Contact your ExpertVoice Customer Success partner for personalized guidance, best practices or help accessing features in your Lesson Library.

 

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