If your brand operates a redirect store on ExpertVoice, hosting a product catalog is essential to provide experts with product details before redirecting them to your e-commerce site. A well-maintained catalog increases expert trust, encourages product recommendations, and supports tools like the ExpertVoice Recommendation Display.
This guide outlines how to set up, update, and format your product catalog, along with integration tips for platforms like Shopify, WooCommerce, Magento and more.
Why use a product catalog with a redirect store?
A product catalog enables:
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Expert access to product information before being redirected to your e-commerce store
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The ability for experts to leave recommendations on product pages
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A positive impact on conversion and engagement
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Compatibility with the ExpertVoice Recommendation Display
Note: Only include products that are available at the discounted price through your redirect store.
How to set up your product catalog
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Confirm your contract
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Check with your Account Executive and Customer Success Partner to confirm that a product catalog is included in your Statement of Work (SOW)
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Request your product catalog template
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Your Customer Success Partner will send you a standard Excel template including fields like:
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Product code (parent/master SKU)
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Product name and description (HTML supported)
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MSRP
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Product images (up to 9)
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SKU (for variants)
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Optional specs or technical details
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Provide image files
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Send images via a shared folder (Dropbox, Google Drive, FTP, or media library).
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Image file names must match the filenames listed in your spreadsheet exactly (case-sensitive).
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Alternatively, provide direct image URLs.
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Submit for setup
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Email your completed store file and images to stores@expertvoice.com.
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The ExpertVoice Comm Ops team will collaborate with you to finalize and approve the catalog before going live.
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Shopify user? We offer a direct integration. If enabled, our team can pull your product data automatically—no manual catalog required.
How to update your product catalog
To maintain accuracy and boost expert trust, we recommend reviewing your catalog every 45–60 days.
Steps to update:
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Confirm your SOW includes catalog updates.
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Contact your Customer Success Partner for your most recent catalog file.
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Use color coding to indicate changes:
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Green: New product (highlight entire row)
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Red: Product removal (highlight entire row)
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Yellow: Edits (highlight specific cells)
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Ensure any new or updated images are shared and clearly labeled to match SKUs or UPCs.
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Send your updated catalog and image assets to stores@expertvoice.com.
Note: Catalog updates may take up to two weeks to complete.
Accepted formats and flexible options
We aim to make catalog setup as seamless as possible. We can accept data in:
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Excel files
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CSV exports
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Affiliate marketing feeds
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Google Shopping feeds
Our team will help convert the format if needed.
Required and optional product data fields
Field | Required | Description |
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Product code | ✅ | Parent ID for the product; should match what’s passed into your EAS code |
Product name | ✅ | Display name for the product |
Product description | ✅ | Long description (HTML allowed) |
MSRP | ✅ | Manufacturer suggested retail price |
Product image name or URL | ✅ | Direct image URL or file name |
SKU | ✅ | Unique identifier for product variants (color/size) |
Specs/technical details | Optional | HTML-supported descriptions |
Additional product images | Optional | File names for up to 9 total images per product |
Platform-specific export resources
If you use a major e-commerce platform, here’s how to export your product data:
Platform | Export Guide |
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Shopify | Exporting products |
Magento 2 | Exporting catalog |
Salesforce Commerce Cloud (Demandware) | Exporting CSV catalog |
WooCommerce | CSV importer/exporter |
BigCommerce (V2 & V3) | Product export support |
NetSuite SuiteCommerce | Most use Google Shopping feeds due to export plugin limitations |
SAP Hybris | Catalog export help |
Wix | Exporting products |
Squarespace | Exporting to CSV |
HCL Commerce (IBM WebSphere) | Catalog export documentation |
Need more help?
For questions, file submissions, or additional assistance, contact: stores@expertvoice.com or your Customer Success Partner or Account Executive