As an ExpertVoice brand partner, did you know that you can invite newly qualified members to join the ExpertVoice network on behalf of your brand?
To personalize new members' onboarding experience and increase sign-ups, follow these simple steps below.
#1. Customize your brand page
First, visit the Advocacy Platform to ensure your ExpertVoice brand page is on-brand and seasonally relevant. Before a new member qualifies for ExpertVoice, your brand page is your referral page; it does not allow viewers access to your deals or campaigns. If the new member is approved for ExpertVoice, they will only unlock access to the platform and your brand's deals and campaigns.
- Click Configure and then Bring Your Own Experts
- Select Manage your brand page assets to edit your brand page, including your logo, banner image, and description; you can customize the copy and imagery at anytime
- Next, click Award images in the Content App to customize the user-generated content featured at the top of your referral page
Tip: If your brand still needs to collect user-generated content (UGC) on ExpertVoice, you can quickly upload and award one. Visit your personal ExpertVoice profile page and scroll down to the Experiences section to upload a relevant brand photo. Click the Share your expertise button to upload the photo, tag your brand on the image, and then save the photo. Next, return to the Advocacy Platform and award your UGC in the Content Manager. This photo will now be displayed at the top of your brand's referral page.
#2. Share your referral page
You can invite qualified experts to the platform in a few different ways.
From the Advocacy Platform
- Click Configure and select Bring Your Own Experts
- Copy your custom landing page link and share it with newly qualified members in your brand's marketing channels, such as:
- SMS text message
- Social media posts
- In-person events (e.g., trade shows, insider events, sales clinics, corporate meetings)
- A Pro Deal or Rewards Program landing page on your website (see an example here)
Refer from ExpertVoice.com
Tip: This option is helpful for cases where you want to use a QR code or invite by text message.
On Web
- Click Me and select the Refer an Expert button
- Select a relevant team (optional)
- Copy your custom referral link or send the individual an email invitation
On Mobile
iOS and Android only
- Log into the ExpertVoice app
- Swipe on the pills on the top of the screen and tap Refer an Expert
- Share your custom referral link as an email, text message, QR code, etc.
TIP: To quickly invite one or more new qualified members from a specific location, group, or team, select the team within the ExpertVoice app and then have them scan your custom QR code on your mobile phone or tablet.
#3. Track your referrals
On ExpertVoice (Web browser)
- Click Me and select the Refer an Expert button
- Scroll down to Your referrals to see a summary of the referrals you have submitted overtime and their status (joined or pending)
- Click Follow next to their name to friend the expert(s) you referred from your personal ExpertVoice profile (optional)
On the ExpertVoice App (Mobile)
iOS and Android only
- Log into the ExpertVoice app
- Swipe on the pills on the top of the screen and tap Refer an Expert
- Scroll down and tap View referrals to see a summary of the referrals you have submitted overtime and their status (sent or accepted)
- Tap Follow next to their name to friend the expert(s) you referred from your personal ExpertVoice profile (optional)
Off-platform
When promoting your ExpertVoice referral page to newly qualified members, it's important to understand which marketing channel(s) drive the most referrals. One primary way to do this is through UTM parameters, which are short lines of text added to the end of your landing page link to track the referral page's performance.
TIP: Use this free UTM builder tool to set up a UTM parameter for your brand's marketing distribution channels (e.g., email, landing page, social media post).
Brands can also request and distribute marketing assets such as personalized printed cards and flyers to amplify the reach of their ExpertVoice program to qualified members they meet in the field. Brand representatives, such as Sales Reps, can distribute these assets to employees they meet at key retail locations, trade show events, and more, guiding individuals to their ExpertVoice program.