You can syndicate expert reviews to both the ExpertVoice Recommendation Display and the Yotpo Reviews Display—and it’s a strategy we highly recommend. Featuring both displays on your product detail pages builds trust, improves the shopping experience and increases conversion rates by 41%.
Why syndicate expert reviews to both displays?
Syndicating reviews to both ExpertVoice and Yotpo gives shoppers more high-quality, trusted insights during the consideration phase. Together, the two displays:
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Increase transparency with real, vetted expert opinions
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Strengthen purchase confidence
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Boost conversions and reduce return rates
Did you know? A Harvard Business School study found that 95% of shoppers don’t trust only positive reviews. Mixed reviews are more believable and powerful.
How the displays differ from each other
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ExpertVoice Recommendation Display |
Yotpo's Reviews Display |
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| Review limits | Up to 25 reviews | Dependant upon the brand’s Yotpo pricing plan |
| Customizable design | Yes, you can customize the design in the Advocacy Platform | Yes, you can customize the design with Yotpo |
| Placement optimization | Yes, you can optimize the placement of the display on your website to drive the highest order conversions. Learn more here. | Please contact your Yotpo representative to learn more. |
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Review information that is syndicated (Dependant on the expert's individual ExpertVoice privacy settings) |
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| How quickly reviews appear | Automatically as they are published on ExpertVoice. | A few minutes after they are published on ExpertVoice, they will syndicate to the Yotpo display. |
| Maintenance required | Yes, notify ExpertVoice if your product IDs change so that the mapping continues to work properly. | Please contact your Yotpo representative to learn more. |
Here is an example of an Expert Recommendation Display placed above Yotpo's Reviews Display.
Want to showcase more than 25 reviews? Yotpo’s display is a great way to syndicate a broader range of expert content alongside user-generated reviews.
How to integrate ExpertVoice reviews with Yotpo
This integration is available for brands using ExpertVoice E-commerce Advocacy and Yotpo Premium or Enterprise plans.
Step-by-step setup
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Contact your ExpertVoice account executive to request the integration
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Complete the discovery questionnaire before your kickoff meeting
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Join the kickoff meeting with your ExpertVoice project manager
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Share your Yotpo API key and secret key for implementation
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Confirm expert reviews appear in your Yotpo widget
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Monitor performance via your Yotpo Analytics dashboard
Pro tip: If your product IDs change, let your ExpertVoice team know to ensure reviews stay mapped correctly.
How expert reviews sync in Yotpo
Once the integration is live:
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New expert reviews from ExpertVoice syndicate automatically to Yotpo.
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Only reviews with a star rating will appear.
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You can moderate reviews through your Yotpo dashboard like any others.
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Backlogged expert reviews (published before integration) can be imported via the Yotpo API.
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“Verified Buyer” and “Verified Reviewer” badges help signal authenticity to shoppers.
How to track review impact in Yotpo
Want to measure how expert reviews affect your conversion rates?
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Log in to your Yotpo portal
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Go to Analytics > Conversions or Reviews
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Look for ExpertVoice as a vendor in your reporting
Review performance insights to track:
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Which products gained the most new reviews?
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Are shoppers engaging with expert content (e.g., liking or commenting)?
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Has conversion rate increased since adding expert reviews?
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Which products could use more reviews? Learn how to collect more expert reviews here
After 90 days, share results with your ExpertVoice team to evaluate performance and make optimizations.
How to disable the Yotpo integration
To turn off the integration:
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Contact your ExpertVoice customer success partner
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Your project manager will disable review syndication to Yotpo
Need more help?
We’re here to support your success. Contact your ExpertVoice account executive or customer success partner with any questions about review syndication, integration setup or optimization best practices.