Brands manage products mainly through the ExpertVoice Stores Team but can also handle basic catalog management tasks in the Advocacy Platform. Once set up with the Stores Team, products sync to the Advocacy Platform for easy management.
The Product Manager ('Products') in the Advocacy Platform allows brands to update their product detail pages and view e-commerce metrics easily.
Note: Access to view data and edit products in the Product Manager depends on your Advocacy Platform permission. For more details, please contact your Customer Success partner.
Brand Benefits:
- Time saved with streamlined catalog editing
- Increased shopper confidence with content-rich PDPs
- Simple and actionable performance data
How to edit a product in your catalog
Before you begin
You need a hosted store or product catalog on ExpertVoice and the Product Manager's permission. Contact your Customer Success partner for more information.
- Visit Products in the Advocacy Platform
- You can search for a specific product using the search bar or click on the product you want to edit from the list.
- Click Edit on the top of the right panel.
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You can edit any information below:
- Product Name: A specific title given to a product that identifies it, aids in search optimization, and provides a brief, clear description for potential buyers.
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Description (Optional): A detailed summary highlighting a product's features, benefits, and specifications to inform and persuade potential buyers.
- If you insert bullets or a numbered list, it will appear in separate rows.
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Tech Specs (Optional): A detailed description of a product's technical features and capabilities, including information like dimensions, weight, materials, and performance characteristics.
- If you insert bullets or a numbered list, it will appear in separate rows.
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Images: Click + Add image to insert one image at a time; Drag and drop an image; browse to search for an image from your computer; or connect to Google Drive or Dropbox.
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Image Requirements:
- 1,000 x 1,000 pixels recommended (Minimum of 300 by 300 pixels)
- Max File Size 10 MB
- Upload a PNG or JPEG image
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Best practices:
- Upload up to 10 product images per product
- Drag and drop images to their desired order
- Set one as the Primary by dragging and dropping it to the front location. This photo will be the first image displayed on the product detail page, search result pages, and store catalog.
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Image Requirements:
- On the right side of the editor, preview the updated page and see best practices.
- When you're ready, click Save & Publish to save your changes or Discard Changes to remove any unsaved changes. Note: Once discarded, you cannot undo this action.
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Click View listing to see the updated product details page live on ExpertVoice.
- Saved changes update on ExpertVoice within five minutes.
Note: Currently, brands with products in multiple stores and/or HTML imagery cannot edit this content in the Advocacy Platform. Learn more below and email stores@expertvoice.com with edit requests.
Analyze sales performance
Data empowers you to optimize your ExpertVoice products with actionable insights and growth opportunities. The Product Manager reveals the most popular products and those with the highest conversion rates.
- Visit Products in the Advocacy Platform
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Here, you can sort the columns by the:
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Product Name (A→Z or Z←A)
- Currently, sort shows capital letters first, then non-capital letters; 0 doesn't show first. Trademarks and other symbols don't show here today (e.g., ē) but will be on the live listing.
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Product Code (High to Low or Low to High): The code assigned to a product by the brand.
- Codes starting with numbers appear first; codes starting with letters appear last.
- Items Sold (High to Low or Low to High): The total number of individual products purchased by experts over the past 90 days.
- Revenue (High to Low or Low to High): The total amount of money ($USD) generated from sales of products over the past 90 days.
- Sessions (High to Low or Low to High): The number of visits to the product detail page (PDP) over the past 90 days, where each visit lasts at least 30 seconds and ends after 30 minutes of inactivity.
- Conversion Rate (High to Low or Low to High): The percentage of sessions that resulted in an item sold over the past 90 days (Items sold / Total Sessions).
- Last Updated (Most recent or Least recent): The date shown is when the ExpertVoice Stores Team updated your catalog, OR someone edited the product in the Advocacy Platform.
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Product Name (A→Z or Z←A)
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Use the search bar to find a specific product name or code, or click on a product from the list.
- The total number of products in your catalog will appear at the top right of the page.
- The total number of images uploaded to the product detail page will appear on the product's thumbnail in the Advocacy Platform (e.g., 2).
- Click View listing on the right-hand panel to view the current product details on ExpertVoice, including images, descriptions, and any tech specs.
- Click an arrow (← or →) on the right-hand panel to view the following product in the catalog.
TIP: The dashboard shows 50 products at a time. Scroll down to the bottom to view additional products.
Optimize your product detail page
Boost shopper confidence with these best practices for hosting products on ExpertVoice.
- Search-Friendly Product Titles: Craft clear, descriptive titles that communicate the item's primary benefits.
- Clear Product Descriptions: Offer concise, detailed descriptions highlighting key features, benefits, tech specs, and sizing guides. Ensure they’re typo-free.
- High-Quality Visuals: Use high-resolution images, including multiple views, for a comprehensive product understanding. The more imagery, the better.
- Social Proof: Consider running a Product Sampling Campaign to collect reviews that build trust and credibility, in addition to organic reviews published.
- Shipping and Return Policies: The Order Guidelines managed by ExpertVoice (stores@expertvoice.com) should communicate shipping options, delivery times, and return policies.
How to edit content with locked fields
You can't edit some Advocacy Platform Product Manager content fields in some instances.
- First, click Preview Content to see how it appears on ExpertVoice.
- Email your copy and/or design request to stores@expertvoice.com.
Example 1: Products in multiple stores
Today, you cannot edit a product with different content in multiple stores (e.g., various product descriptions for Canada and the U.S.). In the future, please provide the ExpertVoice Stores Team with matching content if you'd like to make edits independently in the Product Manager.
Example 2: Product listings created initially in HTML
You can't edit products directly in the Advocacy Platform if the ExpertVoice Stores Team created the catalog in HTML. In the future, please provide the ExpertVoice Stores Team with non-HTML content if you'd like to make edits independently in the Product Manager.
Frequently asked questions
- What happened to the original Advocacy Platform Products feature? In an earlier version, you could track a product's average user sentiment rating, number of reviews, comments, and photos. This functionality can now be found in the Review Manager and Content Manager.
- Do saved edits show instantly on ExpertVoice? Yes, they appear within five minutes.
- Are there any restrictions on what I can edit? Brands with products in multiple stores and/or HTML cannot edit this content (copy, photo, video) in the Advocacy Platform Product Manager. Contact ExpertVoice to request an update: stores@expertvoice.com.
- Can I see who made the edits? No, there is no visible history log in the Advocacy Platform yet.
- How frequently should I use this feature? We recommend monitoring e-commerce trends at least once a month and adjusting product detail pages (PDPs) as needed.
- How do I set up a Product Catalog on ExpertVoice? Learn more here.
- How do I add items to a catalog? Contact ExpertVoice (stores@expertvoice.com) and review this support article for more information.
- How do I archive or delete items in a catalog? Contact ExpertVoice (stores@expertvoice.com) to hide or delete products from your catalog. Learn more here. You can archive items or catalogs to prevent experts from seeing them; you can make them active again at any time. Archived items won't appear in the Product Manager. Deleting items or catalogs removes them instantly from ExpertVoice. They become invisible to experts and won't appear in the Product Manager.