Within the Campaign Manager of the Advocacy Platform, brands can create a Survey Campaign on-demand, publish it to the ExpertVoice feed and collect real-time insights from a target expert audience.
The benefits of creating a survey include:
- Quickly collect insights at scale from a trusted, curated audience of industry insiders.
- A cost-effective way to conduct audience research in the same platform where you manage the rest of your advocacy marketing program; no need to spend valuable staff time and dollars using another survey tool.
- Develop an increased understanding of what motivates your brand advocates no matter where you're at in the product lifecycle
Whether you want to understand the perception of your brand better, collect industry insights or dig into product sentiment— ExpertVoice Survey Campaigns make it easy to collect authentic insights at scale and conduct in-depth research tailored to your brand's needs.
What's changing & why?
Brands that create campaigns can launch surveys on-demand in the Advocacy Platform to collect actionable insights.
Guesswork and gut instincts don't cut it when launching successful products. To gain new business & hold onto existing customers, brands need rich authentic data to back them up. For honest answers, the best place to start is by going straight to the source and surveying your target audience.
What do I need to do?
If you're interested in creating campaigns on your own on ExpertVoice, please get in touch with your Account Executive for more information.
If you can already create campaigns, visit this support article for more information on how to create a survey or contact your Customer Success Partner with additional questions.