Search phrases are specific keywords or phrases that help experts discover your brand on ExpertVoice. In the Advocacy Platform, you can insert words and phrases to help associate your brand when preparing search results for experts.
When an expert searches for something in the search bar on ExpertVoice, your brand could appear in the main search results based on the keywords or phrases you save within the Advocacy Platform. Later, track the most popular search phrases experts use to find your brand in the Analytics Search Term Frequency Report.
Update your search phrases
Search phrases may consist of one word, or multiple words and use commas between search phrases to separate one from another. We recommend including alternative or abbreviated spellings of your brand name, the names of your most popular products, the activities and product categories most associated with your brand, and any other words or phrases that will accurately guide experts to your brand and products.
- Visit Search Phrases in the Brand Configuration Manager in the Advocacy Platform
- Update your settings
Visit Search Phrases settings
Settings for your brand's search phrases on ExpertVoice are controlled in the Brand Configuration Manager.
Update your settings
Add one or more comma-separated search phrases. This is one of several inputs that are used on ExpertVoice to deliver the most appropriate brands, campaigns and products to experts searching for them.
When should I update my search phrases?
Brands new to ExpertVoice may share their preferred Search Phrases with their Project Manager in an Onboarding Survey. If you would like to add or edit these search phrases in the future, you can do so on the Advocacy Platform.
If you have further questions about Search Phrases, please reach out to your Customer Success Partner.
- Reuse search phrases and keywords that you have used on other websites.
- You don’t need to enter common pluralizations. For example, if you enter jacket, we will automatically include jackets as well.
- Avoid entering the same word using different capitalizations. For example, jacket will be treated the same as Jacket.
- You can skip hyphens and compound words. For example, sleeping bag will be treated the same as sleeping-bag and sleepingbag.
- Please do not include the names of other brands in your search phrases.