Create a Structured Lesson

A Structured lesson is a copy and photo-based templated lesson that can be used in  Education Campaigns on ExpertVoice. With a Structured lesson:

• You can import up to 1-3 images with accompanying text in this templated lesson
• It is recommended that your lesson focuses on one key topic or product, such as your brand history or a deep dive into one product
• You can include an Edu-Game at the end to quiz experts about the content if you'd like

How to create a Structured lesson

1. Visit the Lesson Library in the Library in the Advocacy Platform
2. Create a new Structured lesson
3. Compose the Structured lesson content and upload images
4. Preview your lesson

Use the Library

Structured lessons can be created in the Lesson Library or while creating certain campaigns.

Create a new Structured lesson

On the Lesson Library, click Create New Lesson and select Structured Lesson

To start, insert a Lesson Name to describe the lesson you’re about to create. This name is expert-facing and will display throughout the ExpertVoice platform.

Introduction

The introduction should provide a high-level overview of your lesson's topic or theme. It should explain what the expert is about to learn, establish the lesson's focus, and get experts excited to learn about your brand.

To get started, click Upload Image to upload the Intro Header Image.

On the popup notification, drag and drop an image onto the screen or click Browse to find an image from your computer. The image should meet these guidelines:

• This image will appear at the top of your lesson and should be visually appealing and click-worthy
• 1,200 x 528 pixels minimum
• PNG or JPEG format
• No transparent backgrounds 
• Avoid text and tall subjects in the image  

Next, insert the copy for the Intro Heading section.

• The copy should be a high-level overview of the lesson's topic or theme
• Maximum 255 characters 
• This is optional to include in your lesson but recommended

Finally, insert the copy for the Intro Body section.

• The copy should be a high-level description of what the expert will learn about in the lesson
• Use bullet points to break up long paragraphs of text and make it more reader-friendly
• Use bold font sparingly to emphasize a keyword or phrase 
• Maximum 500 characters
• The body copy is optional to include in your lesson but recommended

Use a quote

If you'd like, you can include a personal quote in the lesson from a relevant person at your organization or even outside of your organization. This will make your lesson more personal and provide more face-to-face context for the expert reading your lesson.

Click Upload Image to upload an image of the individual who made the quote.

• 160 x 160 pixels minimum 
• PNG or JPEG format
• The image should represent the person attributed to making the quote or could be your logo
• This is optional to include in your lesson
• No transparent backgrounds 
• At this time, you cannot crop the image, but it will shrink down automatically to fit the specs
• Avoid text and tall subjects in the image  

In the Quote Text section, insert the quote copy.

• Maximum 500 characters
• Italicize the copy if you'd like
• This is optional to include in your lesson
• Do not include quotation marks before or after the copy - these will automatically be added, and you can view how they are stylized in the preview on the right-hand side of your screen

In the Quote Source, insert the full name and job title of the person attributed to making the quote.

• 255 characters maximum 
• This is optional to include in your lesson

Main Content

The main content section of your lesson is where you will provide more detailed information about your topic or theme.

Before you upload any copy, click Upload Image to upload an image representing your lesson's main content.

• 1,200 x 528 pixels minimum
• PNG or JPEG format
• This is optional to include in your lesson
• No transparent backgrounds 
• Avoid text and tall subjects in the image  

Next, insert a title for this lesson section in the Main Content Heading. The heading will appear below the lesson introduction and quote if you included one.

• Maximum 255 characters
• This is optional to include in your lesson

In the Main Content Overview, insert detailed information about the lesson topic or theme.

• 500 characters maximum 
• Use bullet points to break up long paragraphs of text and make it more reader-friendly
• Use bold font sparingly to emphasize a keyword or phrase 
• This is optional to include in your lesson

If you'd like to add a row, first click Upload Image to upload an image representing the sub-section of content in your lesson.

• 420 x 250 pixels minimum
• PNG or JPEG format
• This is optional to include in your lesson
• No transparent backgrounds 
• Avoid text and tall subjects in the image  

Next, insert copy for the Row Heading

• Maximum 255 characters
• This is optional to include in your lesson

Finally, insert copy for the Row Body

• Maximum 500 characters
• Use bullet points to break up long paragraphs of text and make it more reader-friendly
• Use bold font sparingly to emphasize a keyword or phrase
• This is optional to include in your lesson

Conclusion

The conclusion section of your lesson will summarize and reiterate the main points you want your expert audience to remember. 

Before you upload any copy, click Upload Image to upload an image representing your lesson's Conclusion.

• 1,200 x 528 pixels minimum
• PNG or JPEG format
• This is optional to include in your lesson
• No transparent backgrounds 
• Avoid text and tall subjects in the image  

Next, in the Conclusion Heading, insert a title for this lesson section. The heading will appear below the lesson introduction, quote if you included one, and main content.

• Maximum 255 characters
• This is optional to include in your lesson

In the Conclusion Body, insert detailed information about the lesson topic or theme.

• 500 characters maximum 
• Use bullet points to break up long paragraphs of text and make it more reader-friendly
• Use bold font sparingly to emphasize a keyword or phrase
• This is optional to include in your lesson

Add an optional Edu-Game

If you wish, you can create and add an Edu-Game to assess the expert's understanding of your lesson.

Previewing your lesson

On the next screen, you'll see a preview of your lesson and Edu-Game on Mobile, Tablet, and Desktop.

Review the lesson and then click Save & Close.

Structured lessons in the lesson library

The lesson you just created will appear at the top of your Lesson Library in the Current Lessons tab.

You'll notice that next to the Lesson Name, it shows:

• The date the lesson was created
• The duration of the lesson in terms of seconds or minutes
• The total number of campaigns the lesson is being used in

If you'd like, click the three dots to the right of the lesson name to complete one of the following actions:

• Preview - View what the lesson looks like for targeted experts
• Edit - Edit the lesson if needed
• Duplicate - Duplicate the lesson, but keep the original lesson
• Archive - Archive the lesson if it's no longer relevant

What is the ideal structured lesson length?

Experts join ExpertVoice to stay informed about the latest brands, products, and technologies but can sometimes be pressed for time.* With this in mind:

• 69% of surveyed experts say short-format lessons less than 90 seconds in length are extremely valuable.
• 51% of surveyed experts say longer format, in-depth lessons 3-5 minutes in length are somewhat valuable, with 25% saying they are extremely valuable.

For each lesson, we automatically estimate the total duration or amount of time that it will take the average target expert to read through and complete your lesson successfully. The lesson duration is stated in seconds and minutes and summarized throughout ExpertVoice.

To see your lesson's expected duration, click the three dots to the right of the lesson name to preview the lesson. Then in the top left-hand corner of the lesson, you will see the expected duration. 

*Source: https://www.expertvoice.com/video/ and the 2019 "What Experts Want" Survey facilitated by ExpertVoice Studios