Yes, we recommend featuring both displays on your brand's product detail pages because they complement each other. Providing consumers with transparent, high-quality reviews from experts they can trust increases confidence to purchase and boosts brand sales.
- With the ExpertVoice Recommendation Display, you can syndicate your top 25 reviews from ExpertVoice to a custom display designed to match your website. The expert reviews are either manually or automatically syndicated and optimized to increase order conversion by 41%. The reviews include the expert’s real name, area of expertise, and affiliation tenure.
- With Yotpo's Reviews Display, all expert reviews that meet the brand's current Yotpo pricing plan and moderation criteria – both good and bad – can syndicate.
By providing potential customers with more reviews in their consideration stage, you have more opportunities to drive them to purchase and increase your conversion rates.
- If your product has mostly good reviews with a few negative ones sprinkled in, consumers are likely to trust the positive ones more. A study by Harvard Business School found the majority of consumers trust reviews more when they see a mix of good and bad feedback. If the feedback is entirely positive, 95% of consumers believe the reviews are fake or screened by the company. (Source)
- Having ten reviews on a single product can uplift conversion rates by 53%, while 100 reviews can increase CVR by more than 2x. (Source)
- On average, shoppers who see user-generated content (reviews and photos) convert at a 166% higher rate than those that don’t (Source)
How the displays differ from each other
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ExpertVoice Recommendation Display |
Yotpo's Reviews Display |
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| Review limits | Up to 25 reviews | Dependant upon the brand’s Yotpo pricing plan |
| Customizable design | Yes, you can customize the design in the Advocacy Platform | Yes, you can customize the design with Yotpo |
| Placement optimization | Yes, you can optimize the placement of the display on your website to drive the highest order conversions. Learn more here. | Please contact your Yotpo representative to learn more. |
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Review information that is syndicated (Dependant on the expert's individual ExpertVoice privacy settings) |
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| How quickly reviews appear | Automatically as they are published on ExpertVoice. | A few minutes after they are published on ExpertVoice, they will syndicate to the Yotpo display. |
| Maintenance required | Yes, notify ExpertVoice if your product IDs change so that the mapping continues to work properly. | Please contact your Yotpo representative to learn more. |
Here is an example of an Expert Recommendation Display placed above Yotpo's Reviews Display.
