Yes, we recommend featuring both displays on your brand's product detail pages because they complement each other. Giving consumers transparent, high-quality reviews from trusted experts increases their confidence in purchasing and boosts brand sales.
- With the ExpertVoice Recommendation Display, you can syndicate your top 25 reviews from ExpertVoice to a custom display designed to match your website. The expert reviews are manually or automatically syndicated and optimized to increase order conversion by 41%. The reviews include the expert’s real name, area of expertise, and team tenure.
- With Yotpo's Reviews Display, all expert reviews that meet the brand's current Yotpo pricing plan and moderation criteria—both good and bad—can be syndicated.
By providing potential customers with more reviews in their consideration stage, you have more opportunities to drive them to purchase and increase your conversion rates.
- If your product has mostly good reviews with a few negative ones sprinkled in, consumers will likely trust the positive ones more. A study by Harvard Business School found that most consumers trust reviews more when they see a mix of good and bad feedback. If the feedback is entirely positive, 95% of consumers believe the reviews are fake or screened by the company. (Source)
- Ten reviews on a single product can uplift conversion rates by 53%, while 100 reviews can increase CVR by more than 2x. (Source)
- On average, shoppers who see user-generated content (reviews and photos) convert at a 166% higher rate than those who don’t (Source)
How the displays differ from each other
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ExpertVoice Recommendation Display |
Yotpo's Reviews Display |
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| Review limits | Up to 25 reviews | Dependant upon the brand’s Yotpo pricing plan |
| Customizable design | Yes, you can customize the design in the Advocacy Platform | Yes, you can customize the design with Yotpo |
| Placement optimization | Yes, you can optimize the placement of the display on your website to drive the highest order conversions. Learn more here. | Please contact your Yotpo representative to learn more. |
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Review information that is syndicated (Dependant on the expert's individual ExpertVoice privacy settings) |
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| How quickly reviews appear | Automatically as they are published on ExpertVoice. | A few minutes after they are published on ExpertVoice, they will syndicate to the Yotpo display. |
| Maintenance required | Yes, notify ExpertVoice if your product IDs change so that the mapping continues to work properly. | Please contact your Yotpo representative to learn more. |
Here is an example of an Expert Recommendation Display placed above Yotpo's Reviews Display.