Product sampling is the act of sending free products to recipients with the hopes of starting word-of-mouth referrals, gaining feedback about your product and creating organic user-generated content.
A Product Sampling Campaign is a campaign type that focuses on finding specific experts to increase your products' visibility at scale. A target expert audience can apply to your campaign and try a free product in exchange for their honest feedback and user-generated content. ExpertVoice does not influence the opinions of selected experts, nor do we modify or edit their content.
These campaigns are run over a series of weeks from start to finish. Based on your company's objectives, priorities, and resources, you can start collecting expert-generated content within about eight weeks from the launch of your campaign, or you can also work at your own pace. Learn more about the high-level product sampling campaign timeline here.
Access to features within Campaigns varies based on your subscription. To request access to additional features, reach out to your Customer Success partner for more information.
Use cases and best practices for product sampling
Here are some things to consider before launching a Product Sampling Campaign on ExpertVoice.
You can launch a sampling campaign before, during or after a product launch.
You can launch a sampling campaign to increase awareness and collect user-generated content for a specific product.
With Product Sampling Set-Up, you'll feel confident to create, publish and monitor the campaign on your own in the Advocacy Platform after attending one (1) initial campaign kickoff meeting and receiving your toolbox of resources. After the campaign ends, attend one (1) performance review meeting to discuss your campaign output and key learnings.
With Product Sampling Managed-Support, our Product Sampling Strategist will provide your brand with up to six (6) coaching sessions to ensure they are set up for success throughout their campaign.
You can send free samples to an exclusive group of experts. These experts can represent an existing audience that your brand previously targeted on ExpertVoice, such as your dealer list, a new audience, such as an ExpertVoice Community, or a combination of these.
You can ship different product sizes, colors, and types to different expert segments. Participants in each segment may be provided with separate sets of activity-related instructions for participating in your campaign.
Each expert can only receive one product type for your campaign, but you can ship different products to different experts.
You must fulfill the product shipping and can include a custom order insert to provide the receiving expert with additional information about your product and what's expected of them.
How to create a Product Sampling Campaign
A Product Sampling Campaign, like most available campaigns available on ExpertVoice, is created by following the necessary steps in the Advocacy Platform.
- Targeting - Determine which expert audience can see and apply to your campaign
- Application - Create 10-12 questions that will help you identify the most appropriate experts to participate in your campaign
- Segments - Setup smaller, more manageable groups of experts within your target audience for activity-related messaging and reporting purposes
- Messaging - Customize how your campaign will be presented to experts on ExpertVoice
- Activities - Outline the tasks that you would like approved experts to complete
- Availability - Schedule when your campaign will be accessible
To get started, visit the Campaign Manager in the Advocacy Platform.
Click on Create New Campaign from the prompt at the top right and select Product Sampling. Give your new campaign a unique name. This name is not expert-facing, but is used to initially populate a few steps as you build your campaign. You'll be able to adjust the expert-facing name later in the Messaging step.
Then, click Continue and start the step-by-step instructions to guide you through building and publishing a campaign. Be sure to complete each step in order and save each step. Each step acts as a dedicated save point and must be completed in order; you may not skip ahead.
When your campaign is live, track your applicants and the overall campaign performance within the Campaign Manager.