Note: This feature is in beta on ExpertVoice and only available to select brands.
A coupon is a digital offer experts must click to apply a limited-time discount ($ or % off) at checkout on ExpertVoice. Coupons offer Experts instant savings and give brands who run them an effective conversion lever in their Hosted Store.
Active coupons appear on a brand’s product detail pages, store pages, and eligible products added to the Shopping Cart. Any Expert in the brand’s Hosted Store target audience will be offered a Coupon. When the Expert clicks the coupon, it's considered issued or claimed but won't be redeemed until the Expert checks out. ExpertVoice schedules your coupon to run until the expiration date or the budget is exhausted, whichever comes first.
With Coupons, brands can give Experts extra "one-click" savings and get more products into their hands.
Brand benefits
- Engage high-intent shoppers on ExpertVoice product pages
- Boost sales with instant, seamless savings
- Make your products stand out on ExpertVoice
Use cases
- New Catalog Launch: Use digital coupons to boost awareness and drive conversions for new products, quickly getting them into the hands of Experts.
- Seasonal Promotion: Create urgency with limited-time coupons during peak seasons (e.g., Black Friday) or special events to generate excitement and Expert orders.
- High-Priced Items: Encourage Experts to consider higher-priced products in your catalog by offering coupons to increase appeal.
- End-of-Season Outlet Sale: Clear out older inventory by offering coupons on discounted items in your Outlet Store.
How to implement a coupon
-
Contact your ExpertVoice Account Executive to get started
-
Start by defining your coupon strategy goals
- Determine the audience, incentive, timing, and terms and conditions
- Think about distribution; how else can you promote the coupon to your Expert audience?
-
-
Review and approve Coupon provided by ExpertVoice, such as the
- Target Audience
- Incentive (e.g., extra $5-off)
- Start and End Dates
- Terms and Conditions
-
Monitor sales data while the Coupon is active using the Sales Over Time Report
-
If you'd like to extend the Coupon duration or budget, contact stores@expertvoice.com
-
-
Package and ship all orders to Experts who used your Coupon at checkout
- Contact your Account Executive if you'd like to optimize and run future Coupons
Frequently asked questions
- What are the requirements for Coupons? You must have a Hosted Store and contact your Account Executive to get started. Note: You can have lessons tied to the discount.
- How does a coupon differ from a limited-time offer? With Coupons, you can run a limited-time offer, such as an additional percentage-off or dollar-off of your ExpertVoice deal. Coupons require an Expert to click and apply the deal at checkout, while limited-time offers are automatically applied during the promotional period.
- How does a Coupon differ from a Promotional Code? Coupons are available to Hosted Store brands, while Promo Codes are only available to Redirect Store brands.
- Can I run more than one Coupon at a time? Yes, you can run different Coupons for different ExpertVoice stores (e.g., one for Outlet and one for Generic Store), but an expert can only redeem one coupon at a time at Checkout. They cannot stack ExpertVoice Coupons from one or more brands or more stores; they can only use one (1) Coupon at Checkout.
- How can I run a Coupon? Please contact your Account Executive to learn more. Coupons are currently in a beta release.
-
What are the best practices for Coupons?
- Maximize impact by promoting coupons through promotional media and launching them at key product lifecycle stages.
- Choose a discount (e.g., dollar-off) based on your profit margins and marketing strategy. ExpertVoice may test dollar-off for the best conversion, specifically for a brand's store with higher-priced items.
- Offer at least an extra 5% or $5 off your current ExpertVoice deal.
- How can I track results? ExpertVoice will handle performance tracking during the beta program, and future reporting will be available in the Advocacy Platform Analytics. We'll monitor metrics such as the total Issue amount (#), or the unique number of Experts "clicking" on your coupon, the Redemption amount (#), or the number of coupons that Experts successfully used for their purchase at checkout, and the Usage Rate (%), or the number of Experts who clicked on the coupon but didn't necessarily use it at checkout.