The Search Term Frequency Report in Analytics is a great way for brands to understand how experts are finding your brand or brand products on ExpertVoice.
This report shows what search terms have been entered by experts in the ExpertVoice search bar that resulted in clicks on your brand or products. The report displays 2 different views; the search term bar graph allows you to view the number of searches resulting in each term used, whereas the Search Terms by Week line graph shows the number of searches week over week.
How to access the report in the AP
- Visit Analytics in the Advocacy Platform
- Navigate to the dashboard you’d like to add it to
- Then click Add Reports to Dashboard
- Click Search Term Frequency and then drag and drop it to your preferred analytics dashboard
- Insert a unique name for your new report
- 255 characters maximum
- Default text: Search Term Frequency
- Click the name to explore the report
The horizontal axis at the bottom of the chart represents the amount of searches and the vertical axis to the left of the chart lists the specific search term used.
You can filter the report by a specific search term, search device (Android app, IOS app, or Web Browser), relative search date and custom date. See the filters section for more information about the available filters. Click Save Report to save your filters.
Below the bar chart is a line graph that will allow you to view the weekly activity of each search term. The horizontal axis at the bottom of the graph represents the custom search date selected and the vertical axis to the left of the graph represents the number of searches by week. Selecting a term from the upper bar chart will change the line graph (by week) to analyze specific terms.
In your Analytics dashboard, click the three dots on the right of the report to either explore the report, rename, duplicate or remove it from your dashboard or view the report description.
Use the filters at the right of the report to focus on specific status characteristics or narrow your view. You can select one or more filters to customize your report.
Unique Search Term – The specific terms that experts are entering
All – Android App, iOS App, and Web Browser
Android App – Expert members access ExpertVoice.com using the Android app
iOS App – Expert members access ExpertVoice.com using the Apple iOS app
Web Browser – Expert members access the Expertvoice.com URL and not a mobile app
Relative Activity Date - Use the Relative Purchase Date filter to view the data by years, quarters, months weeks, or days
Custom Activity Date - Use the Custom Purchase Date slider bar to select the date range you would like to view the data for. Click the date above the slider bar to open the calendar view to select a start and end date from which you would like to view the data.
Examine and visualize the data
Here are a few best practices that could impact a brand's results in the Search Term Frequency Report:
- New product launches – Consider updating your brand's search phrases when a new product is launched.
- Seasonality – Use the Search Term Frequency report to compare to sales and determine seasonality
- Search Phrase and Product Display Page Strategy - If you are not seeing terms appear in this report that should, consider adding the missing terms to your brand's search phrases and/or including them terms on your Product Display Pages.
Note: Hover your cursor over the bar chart and click a specific search term to view a summary of stats on that term
Schedule report emails
Below the report, click Subscribe to receive an email to this report. You can customize who it's sent to, the email frequency, format, and more.
Download the report
Below the report, click Download to download the data as an image, CSV file, PDF, or Tableau workbook.
TIP: If any metric appears to be incorrect, please contact your Customer Success partner to audit your report.