Within the Lesson Library of the Advocacy Platform, brands can create lessons on demand to boost experts' knowledge. Brands can now easily include a Document Lesson in Education Campaigns to share pre-made, on-brand resources with experts, such as product spec sheets, how-to guides, and UGC guidelines with experts.
The benefits of creating a Document Lesson:
Saves the campaign manager time. With Documents, you can easily upload on-brand, pre-approved company PDF assets in seconds in the Lesson Library of the Advocacy Platform.
A new way to boost expertise. This lesson provides your target expert audience with downloadable resources to have more information at their fingertips.
Supplements other lessons. Documents can complement your traditional lesson types and be an optional resource for experts wanting to learn more about your brand and products.
What's changing & why?
Previously, brands could create a Structured Lesson or Video Lesson in the Lesson Library. Now, brands can create a third type, a Document Lesson, to house a collection of pre-approved, on-brand PDFs.
Experts, such as Retail Sales Associates and Product Samplers, have requested more information to help them in their roles, such as high-level product-specific talking points. This new lesson type provides more information at their fingertips.
What do I need to do?
If you want to create Document Lessons on your own on ExpertVoice, please get in touch with your Account Executive for more information.
If you can already create lessons in the Advocacy Platform, visit this support article for more information on making this lesson type. You can also contact your Customer Success Partner with additional questions.